” ‘It was the best of times, it was the worst of times…’ and
Richard Loren was there for it all. Fascinating! ”
MARTY BALIN – JEFFERSON AIRPLANE founder, lead singer

“Richard Loren’s lively and colorful memoir isn’t simply a behind-the-curtains look at working with some of rock’s biggest names, including the Grateful Dead and The Doors. It’s the story of rock & roll itself – how, in the ’60s and ’70s, the music leapt from the underground to the mainstream, and how young men like Loren were swept up in the madness and magic of it all.”
DAVID BROWNE – ROLLING STONE Contributing Editor

Richard Loren was “…one of the best managers we’d had”
PHIL LESH – GRATEFUL DEAD bass player